Marketing Major
Marketing is the study of how to facilitate exchanges between one business and another, and between business and consumers. Though often associated with advertising or sales, marketing is actually much broader. Key marketing activities include designing new offerings, modifying existing offerings, pricing, logistics, sales management, and gathering market information. These and other marketing activities are grounded on a foundation of understanding the customer -- who they are today and who they are likely to be tomorrow, what they want, how people decide what to buy, and what happens after people make a purchase. Career opportunities include sales, retail management and buying, advertising account executives, marketing research associates, and general marketing management.
Required Courses
Marketing Core
- MKTG 3342- Marketing Research
- MKTG 3343- Consumer Behavior
- MKGT 4341- Marketing Management
Two Marketing Electives selected from the following:
- MKTG 3345- Sales and Distribution Management
- MKTG 3346- Retailing
- MKTG 3348- International Marketing
- MKTG 3349- Product and Brand Management
- MKTG 3350- Digital and Social Media Marketing
- MKTG 4345- Honors Marketing Project